98" QLED Q80C 4K Tizen OS Smart TV (2023)

Direct Full Array
Ultra-fine contrast of deep blacks and pure whites
Concentrated zones of precision-controlled LEDs display ultra-deep blacks and pure whites to create great contrast.

Neural Quantum Processor 4K
Feel the full power of AI in 4K
The powerful processor ensures you feel the full power of 4K with 4K AI Upscaling. It automatically improves scenes, regardless of the original content.

Real Depth Enhancer
Depth perceived just as a person’s eyes would
Real Depth Enhancer mirrors how human eyes process depth by increasing foreground contrast for realistic, 3D-like pictures.

Smart Hub
Discover your favourite content in one place
Optimise content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love

Up your game with a QLED TV
To advance this gaming revolution, only the very best picture and sound will do. So pick up a brand-new 2023 QLED 4K TV, and enjoy Xbox Game Pass right out of the box. Your games will look and sound more impressive and immersive than ever. With AMD FreeSync Premium Pro™ core technology giving you that all-important lag-free gameplay, it really is a new era for gaming and gamers.

Quantum HDR+
A new level of HDR analyses each scene to deliver better contrast, immersive colours and richer details, so it feels like you're at a cinema.

Dolby Atmos®
Enjoy an incredible audio experience with Dolby Atmos that will immerse you inside the action with multi dimensional sound.

Motion Xcelerator Turbo+
Conquer every enemy at soaring speeds. With motion enhancements up to 4K 120Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

SmartThings
Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.